Pioneer Music Group, multi-genre record label funded by Pioneer Electronics Corporation

As a leading manufacturer of multimedia hardware, Pioneer saw value in building equity in the software side of the supply chain. Pioneer Music Group was started by a small group of seasoned record executives to reach this goal. TGN was retained to build and manage the label branding efforts, as well as those of its artist roster, including Cece Winans, Judson Spence, Vigilante’s of Love and Tiny Town. TGN created and participated in the execution of several artist marketing plans and label brand building efforts.